China Online and In-Store Retail Market Performance After the COVID-19 Outbreak-Analysis of E-commerce Industry

Overview

Executive Summary

Market Overview
China’s economy has performed strongly in past, however in 2019 due to US-China trade war, its GDP growth was comparatively low but radically affected by the novel coronavirus. In Jan 2020 the US and China signed a phase one trade deal where China assured to buy USD 200 billion of goods and services over the next two years. In terms of revival of the economy, considering the country’s upper edge in exports V shaped rebound is expected.

In 2019 the nominal growth rate of total retail sales of consumer goods in China was 2 higher than the real growth rate of 6% leading to the increased sales of supermarkets, department stores, and specialty stores.

Due to the outbreak of novel coronavirus (COVID 19), 2020 saw an overall deterioration in the figures of total retail sales of the consumer goods over the previous year by
3.9% however in the Q 4 2020 the total retail sales of consumer goods witnessed a growth of 4.6% year on year.

China is home to the world's largest e-commerce market, with more than half of the global e-commerce transactions taking place in the country. China's e-commerce market is growing at a phenomenal pace as a result of various factors including the country's large population base that has access to smartphones and the internet.

Scope of the Study
The report titled "China Online and In-Store Retail Market Performance After the COVID-19 Outbreak –Analysis of E-commerce Industry" by Makreo Research and Consulting Firm assesses the retail market performance of China in detail covering both online and offline retail. Industries such as Apparel, Automobile, and Electronics have also been studied wherein research is carried out to measure the impact of COVID-19. Cross border e-commerce plays a vital role in the country thus study discusses performance and future expected shifts in the market considering the present scenario. The positioning of key players has also been studied in the B2C market and cross border e-commerce market.

Key Players Discussed: Amazon, Tmall, Vipshop, Sunning, JD.com, Gome, Xiaohongshu

Objective of the Study
1. To evaluate the present market scenario of China Retail sector covering online and offline retail
2. In depth analysis of the current scenario during the outbreak and its impact over major sectors
3. To assess the impact of internal and external factors over the present as well as the future market performance
4. To comprehend the key moves of the retailers to influence the market revenue
5. Consumer goods past and present scenario and expected shift in the market