Europe Plant-based Food Market Size and Forecast (2019-2028) – By Geography (Germany, UK, Spain, France)

Report Code: MK20569 | Pages: 124
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Overview

Executive Summary

The plant-based food and dairy market in Europe is currently undergoing significant growth, and this positive trend is expected to continue. In recent years, Europe has seen a surge in consumer interest and demand for plant-based food and dairy products. Several factors have contributed to this phenomenon, such as increased awareness of health considerations, environmental issues, animal welfare concerns, and a growing preference for more sustainable dietary choices. Across Europe, food manufacturers and retailers have been actively broadening their ranges of plant-based products. This expansion includes not only alternatives to plant-based meat and dairy but also a wide variety of other offerings, including plant-based snacks, desserts, and beverages.

In the past four years, Europe has experienced a remarkable and significant rise in the number of vegans. Within this relatively brief timeframe, the vegan population has doubled, going from approximately 1.3 million people to the latest estimate of 2.6 million. This surge now represents a noteworthy 3.2% of the European population.

Furthermore, certain European nations have been implementing regulations and policies aimed at promoting plant-based and sustainable dietary practices. These initiatives are designed to mitigate the environmental impact of the food industry and foster healthier eating habits.

In response to the increased demand during COVID-19, many companies in the plant-based food market gained profits by expanding their product lines, such as:

  • In June 2021, Nestlé, headquartered in Switzerland, introduced vegan KitKat V in the United Kingdom, Poland, Estonia, Latvia, and Lithuania.
  • In May 2021, Unilever PLC, based in the United Kingdom, collaborated with ENOUGH (formerly known as 3F BIO) to launch new plant-based meat products.
  • In December 2020, Plant & Bean, a U.K.-based company, inaugurated a plant-based meat factory in Boston, Lincolnshire, United Kingdom, with an initial production capacity of 55,000 tons per year, catering to the European market.

According to Makreo Research, in 2022, the market continued its upward trend, demonstrating a year-on-year growth rate of approximately 5.5% when compared to 2021. Although the growth rate was slightly lower compared to the preceding year, it still signifies a robust and expanding market. By 2022, plant-based food had gained greater acceptance, becoming increasingly mainstream as more consumers integrated plant-based choices into their dietary preferences.

Performance by Segmentation

By Product: Plant-based milk and dairy substitutes currently command the largest market share, accounting more than half of the market. This category encompasses a wide range of products, such as almond milk, soy milk, and vegan cheese. The dominance of this category reflects the surging popularity of dairy alternatives among consumers, driven by factors like health-consciousness, lactose intolerance, and concerns for the environment. It is worth noting that even before the rise of the plant-based trend, vegan milk options were in existence. Additionally, plant-based food products, which include items like plant-based meat, tofu, and ready-made vegan meals, hold a significant market share. Their appeal is bolstered by their ability to deliver exciting flavors that closely mimic non-vegetarian dishes.

By Region: Germany boasts the largest market share for plant-based food products in Europe. This can be attributed to the country's strong emphasis on sustainability and healthy lifestyles, as well as its well-established vegetarian and vegan culture. In addition, the United Kingdom and Italy also command substantial market shares in this sector. However, it is important to note that the plant-based food trend is not confined to a select few countries; it has permeated throughout Europe. Spain, France, and the Netherlands, each with significant market shares, demonstrate the widespread appeal of plant-based products among European consumers. Furthermore, countries such as Sweden, Belgium, Poland, Denmark, Austria, Portugal, and Romania may have smaller market shares, but their presence indicates a growing interest in and adoption of plant-based options across the continent.

Future Prospects
The European plant-based food market was anticipated to sustain its growth momentum, primarily propelled by rising consumer enthusiasm for plant-based offerings. This heightened demand is expected to be further bolstered by the younger demographic in Europe, which tends to be more receptive to experimenting with new food trends. According to Makreo Research, by 2028, the market is expected to expand to surpass Euro 9 billion, marking a noteworthy year-on-year increase of 6.3%. This robust growth trajectory underscores the increasing prominence of plant-based food and dairy products within the European market, affirming their enduring presence and significance.

Scope of the Study
Makreo Research has conducted a comprehensive study on the Plant-Based Food Market, titled "Europe America Plant-Based Food and Dairy Forecast (2018-2028)." The research utilized both qualitative and quantitative methods to assess the market, taking into account the impact of macroeconomic and microeconomic factors. The market has experienced significant changes in recent years, and the study offers insights into its future outlook by considering various influencing factors and potential opportunities.

The research study encompasses the following key areas of coverage:

Segmentation by Product Type:

  • Plant-Based Food
  • Plant-Based Milk
  • Plant-Based Seafood

Segmentation by Region:

  • Germany
  • UK
  • Spain
  • France

The study aims to provide a comprehensive understanding of the Plant-Based Food Market in Europe and America, offering valuable insights into product categories and regional dynamics. It considers past market shifts and assesses the market's future prospects, taking into account a range of influencing factors and potential opportunities within the industry.

Key Questions Answered

  1. How has the Europe plant-based food market performed in terms of growth and revenue over the past decade?
  2. What were the key drivers and barriers to growth in the past?
  3. What is the current size of the plant-based food market in Europe, and how is it segmented by product type (e.g., meat substitutes, dairy alternatives, plant-based snacks)?
  4. Are there any emerging submarkets within the plant-based food industry?
  5. What are the prevailing consumer trends related to plant-based foods in Europe?
  6. How have changing consumer preferences impacted the market?
  7. Who are the major players in the Europe plant-based food market?
  8. What are the growth prospects for the Europe plant-based food market in the coming years?
  9. Are there any emerging opportunities or challenges that could impact market growth?
  10. What innovations and new product developments are driving the plant-based food market in Europe?
  11. Are there any noteworthy technological advancements in plant-based food production?
  12. Who are the primary consumers of plant-based foods in Europe (e.g., age groups, income levels)?
  13. How are demographics influencing market demand?
  14. What is the status of international trade in plant-based food products within Europe and with other regions?
  15. What is the long-term outlook for the Europe plant-based food market, and how is it expected to evolve in the next 5 to 10 years?

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Table of Contents

  1. Report Synopsis
  2. Industry At a Glance
  3. Categories of Plant-based Consumers
  4. 1.Research Methodology
    1. 1.1.Objective of the Study
    2. 1.2.Market Definition
    3. 1.3.Research Process
    4. 1.4.Data Collection Methods
    5. 1.5.Analytical Framework
  5. 2.Europe Plant Based Food and Dairy Market – Past and Present Performance
    1. 2.1.Europe Plant Based Food and Dairy Market: An Overview
    2. 2.2.Europe Plant Based Food and Dairy Market: Population Highlights
    3. 2.3.Europe Plant Based Food and Dairy Market: Share of Vegans by Countries as of Aug 2023
    4. 2.4.Europe Plant Based Food and Dairy Market: Food & Meat Expenditure Per Capita per Country
    5. 2.5.Europe Plant Based Food and Dairy Market: Milk & Dairy Expenditure Per Capita per Country
    6. 2.6.Europe Plant Based Food and Dairy Market: Past and Present Performance
      1. 2.6.1.Europe Plant Based Food and Dairy Market: Category (Food, Milk & Dairy)
        1. 2.6.1.1.Europe Plant Based Food Market: by Product Type (Food and Seafood Products)
        2. 2.6.1.2.Europe Plant Based Milk & Dairy Market: by Product Type (Milk & Dairy)
      2. 2.6.2.Europe Plant Based Food and Dairy Market: Sales by Products, 2022
      3. 2.6.3.Europe Plant Based Food and Dairy Market: Sales by Country, 2022
      4. 2.6.4.Europe Plant Based Food and Dairy Market: by Geography
        1. 2.6.4.1.Europe Plant Based Meat Retail Sales by Country, 2022
        2. 2.6.4.2.Europe Plant Based Milk Retail Sales by Country, 2022
        3. 2.6.4.3.Europe Plant Based Cheese Sales by Country, 2022
    7. 2.7.Europe Plant Based Food and Dairy Market: Consumption Rate by Country, 2022
  6. 3.Germany Plant Based Food and Dairy Market
    1. 3.1.Germany Plant Based Food and Dairy Market: An Overview
    2. 3.2.Germany Plant Based Food and Dairy Market: Past and Present Analysis
      1. 3.2.1.Germany Plant Based Food and Dairy Market: By Category (Food, Milk & Dairy)
        1. 3.2.1.1.Germany Plant Based Food Market: by Product Type (Meat, Meals, Seafood, Others)
        2. 3.2.1.2.Germany Plant Based Dairy Market: by Product Type (Milk & Dairy, Food and Seafood Products)
    3. 3.3.Germany Plant Based Meat Market: Past and Present Performance
      1. 3.3.1.Germany Plant Based Meat Market: By Meat Type (Refrigerated & Frozen)
      2. 3.3.2.Germany Plant Based Meat Market: By Meat Formats (Meat, Cold Cuts, Sausages, Others)
    4. 3.4.Germany Plant Based Meals Market: Past and Present Performance
    5. 3.5.Germany Plant Based Seafood Market: Past and Present Performance
    6. 3.6.Germany Plant Based Milk Market: Past and Present Performance
      1. 3.6.1.Germany Plant Based Milk Market vs. Conventional Milk
    7. 3.7.Germany Plant Based Cheese Market: Past and Present Performance
      1. 3.7.1.Germany Plant Based Cheese Market vs. Traditional Cheese
      2. 3.7.2.Germany Plant Based Cheese Market: By Cheese Type (Hard Cheese, Grated Cheese, Feta Cheese, Others)
    8. 3.8.Germany Plant Based Yoghurt Market: Past and Present Performance
      1. 3.8.1.Germany Plant Based Yoghurt Market vs. Traditional Yoghurt
      2. 3.8.2.Germany Plant Based Yoghurt Market: by Product Type (Plain Yoghurt, Fruit Yoghurt, Drinking Yoghurt)
    9. 3.9.Germany Plant Based Other Dairy Products Market: Spreads & Cream
    10. 3.10.Germany Plant Based Other Dairy Products Market: Ice Cream & Dessert
  7. 4.United Kingdom Food and Dairy Market
    1. 4.1.United Kingdom Plant Based Food and Dairy Market: An Overview
    2. 4.2.United Kingdom Plant Based Food and Dairy Market: Past and Present Analysis
      1. 4.2.1.United Kingdom Plant Based Food and Dairy Market: By Category (Food, Milk & Dairy)
    3. 4.3.United Kingdom Plant Based Meat Market: Past and Present Performance
      1. 4.3.1.United Kingdom Meat Retail Market: Plant based vs. Conventional Meat
      2. 4.3.2.United Kingdom Plant Based Meat Market: By Type (Refrigerated, Frozen & Shelf Stable)
      3. 4.3.3.United Kingdom Plant Based Meat Market: By Products (Pieces/Strips, Sausages, Burgers, Mince, Steak, Others)
    4. 4.4.United Kingdom Plant Based Milk Market: Past and Present Performance
      1. 4.4.1.United Kingdom Plant Based Milk Market vs. Conventional Milk
    5. 4.5.United Kingdom Plant Based Dairy Market by Products: Cheese & Yoghurt
    6. 4.6.United Kingdom Plant Based Dairy Market by Products: Spreads & Cream
    7. 4.7.United Kingdom Plant Based Dairy Market by Products: Ice-cream & Dessert
  8. 5.Spain Plant Based Food and Dairy Market – Past and Present Performance
    1. 5.1.Spain Plant Based Food and Dairy Market: An Overview
    2. 5.2.Spain Plant Based Food and Dairy Market: Past and Present Analysis
      1. 5.2.1.Spain Plant Based Food and Dairy Market: By Category (Food, Milk & Dairy)
      2. 5.2.2.Spain Plant Based Food Market: by Product Type (Meat, Seafood, Others)
      3. 5.2.3.Spain Plant Based Milk & Dairy Market: by Product Type (Milk, Cheese, Cream, Others)
      4. 5.2.4.Spain Plant Based Food and Dairy Market Sales by Products: Value & Volume
    3. 5.3.Spain Plant Based Meat Market: Past and Present Performance
      1. 5.3.1.Spain Meat Retail Market: Plant based vs. Conventional Meat
      2. 5.3.2.Spain Plant Based Meat Market: By Type (Refrigerated, Frozen & Shelf Stable)
      3. 5.3.3.Spain Plant Based Meat Market: By End Product (Burgers, Strips, Fillet/Breaded & Others)
    4. 5.4.Spain Plant Based Seafood Market: Past and Present Performance
    5. 5.5.Spain Plant Based Milk Market: Past and Present Performance
      1. 5.5.1.Spain Plant Based Milk Market vs. Conventional Milk
      2. 5.5.2.Spain Plant Based Milk Market: by Flavor (Plant based Milk & Flavored Milk)
    6. 5.6.Spain Plant Based Other Dairy Products Market: (Cheese & Cream)
  9. 6.France Plant Based Food and Dairy Market – Future Outlook
    1. 6.1.France Plant Based Food and Dairy Market: An Overview
    2. 6.2.France Plant Based Food and Dairy Market: Past and Present Analysis
      1. 6.2.1.France Plant Based Food and Dairy Market: By Category (Food, Milk & Dairy)
      2. 6.2.2.France Plant Based Food and Dairy Market Sales by Products: Value & Volume
    3. 6.3.France Plant Based Meat Market: Past and Present Performance
    4. 6.4.France Plant Based Milk Market: Past and Present Performance
    5. 6.5.France Plant Based Other Dairy Products Market: Cheese & Cream
    6. 6.6.France Plant Based Other Dairy Products Market: Yoghurt & Dessert
  10. 7.Europe Plant Based Food and Dairy Market – Future Outlook
    1. 7.1.Europe Plant Based Food and Dairy Market: Future Outlook
  11. 8.Europe Plant Based Food and Dairy Market: Emerging Start Ups
    1. 8.1.Europe Plant Based Food and Dairy Market Emerging Start Ups
  12. 9.Europe Plant Based Food and Dairy Market: Mergers/Acquisition and Investment
    1. 9.1.Market Mergers /Acquisitions/ Investments 2018-2023
  13. 10.Europe Plant Based Food and Dairy Market: Funding Timeline
    1. 10.1.Funding Timeline
  14. 11.Europe Plant Based Food Market: Company Profile
    1. 11.1.Company Profile: Danone SA
    2. 11.2.Company Profile: Plamil Foods Ltd
    3. 11.3.Company Profile: Vbites Food Ltd
    4. 11.4.Company Profile: Jack and Bry
    5. 11.5.Company Profile: Heura Foods
    6. 11.6.Company Profile: Terra Vegane
    7. 11.7.Company Profile: Vivera
  15. List of Figures
  16. Number of Vegans in Europe, 20182 & 2021
  17. Number of Vegan Restaurants in Germany, 2013 & 2021
  18. Europe Wide Plant Based Food Spend per Country per capita, 2022
  19. Europe Wide Plant Based Meat Spend per Country per capita, 2022
  20. Europe Wide Plant Based Milk Spend per Country per capita, 2022
  21. Europe Wide Plant Based Cheese Spend per Country per capita, 2022
  22. Europe Plant Based Food and Dairy Market Retail Sales Value, 2019-2022
  23. Europe Wide Plant Based Food Market Share by Product Type, 2022
  24. Europe Wide Plant Based Food Market Share by Milk & Dairy Product, 2022
  25. Europe Wide Plant Based Food Market Share by Food & Food Products, 2022
  26. Europe Wide Plant Based Category Sales, 2022
  27. Europe Wide Plant Based Food Market Sales per Country, 2022
  28. Europe Wide Plant Based Food Market Share by Region, 2022
  29. Europe Wide Plant Based Meat Retail Sales per Country, 2022
  30. Europe Wide Plant Based Milk Retail Sales per Country, 2022
  31. Europe Wide Plant Based Cheese Retail Sales per Country, 2022
  32. Europe Plant Based Product Consumption Rate by Country, 2022
  33. Germany Plant Based Food and Dairy Market Retail Sales Value, 2020-2022
  34. Germany Plant Based Food Market Share by Product Type, 2022
  35. Germany Plant Based Food Market Value by Category, 2022
  36. Germany Plant Based Food Market Volume by Category, 2022
  37. Germany Plant Based Food Market Share by Food Products, 2022
  38. Germany Plant Based Milk & Dairy Products Market Share by Products, 2022
  39. Germany Plant Based Meat Retail Sales Value, 2020-2022
  40. Germany Plant Based Food Market Share by Meat Type, 2022
  41. Germany Plant Based Food Market Share by Meat Formats, 2022
  42. Germany Plant Based Meals Retail Sales Value, 2020-2022
  43. Germany Plant Based Seafood Retail Sales Value, 2020-2022
  44. Germany Plant Based Milk Retail Sales Value, 2020-2022
  45. Germany Plant Based Milk Retail Sales vs. Conventional Milk Retail Sales (%), 2022
  46. Germany Plant Based Cheese Retail Sales Value, 2020-2022
  47. Germany Plant Based Cheese Market Share vs Traditional Cheese, Share in terms of Retail Sales, (%) 2022
  48. Germany Plant Based Cheese Market by Cheese Type, (%) 2022
  49. Germany Plant Based Yoghurt Retail Sales Value, 2020-2022
  50. Germany Plant Based Yoghurt Market vs Traditional Yoghurt Share in Terms of Retail Sales, (%) 2022
  51. Germany Plant Based Yoghurt Market, by Product Type 2022
  52. Germany Plant Based Spreads Retail Sales Value, 2020-2022
  53. Germany Plant Based Cream Retail Sales Value, 2020-2022
  54. Germany Plant Based Ice Cream Retail Sales Value, 2020-2022
  55. Germany Plant Based Dessert Retail Sales Value, 2020-2022
  56. United Kingdom Plant Based Food and Dairy Market Retail Sales Value, 2020-2022
  57. United Kingdom Plant Based Food Market Share by Product Type, 2022
  58. United Kingdom Plant Based Milk & Dairy Products Market by Products (%), 2022
  59. United Kingdom Plant Based Food Market Value by Category, 2022
  60. United Kingdom Plant Based Food Market Volume by Category, 2022
  61. United Kingdom Plant Based Meat Retail Sales Value, 2020-2022
  62. United Kingdom Plant Based Meat vs Conventional Meat Share on the basis of Retail Sales (%), 2022
  63. United Kingdom Plant Based Meat Market by Type, 2022
  64. United Kingdom Plant Based Meat Market by Formats, 2022
  65. United Kingdom Plant Based Milk Retail Sales by Value, 2020-2022
  66. United Kingdom Plant Based Milk Retail Sales vs. Conventional Milk Retail Sales (%), 2022
  67. United Kingdom Plant Based Cheese Retail Sales Value, 2020-2022
  68. United Kingdom Plant Based Yoghurt Retail Sales Value, 2020-2022
  69. United Kingdom Plant Based Spreads Retail Sales Value, 2020-2022
  70. United Kingdom Plant Based Cream Retail Sales Value, 2020-2022
  71. United Kingdom Plant Based Ice Cream Retail Sales Value, 2020-2022
  72. United Kingdom Plant Based Dessert Retail Sales Value, 2020-2022
  73. Spain Plant Based Food and Dairy Market Retail Sales by Value, 2020-2022
  74. Spain Plant Based Food Market Share by Product Type, 2022
  75. Spain Wide Plant Based Food Market Share by Food & its Product, 2022
  76. Spain Wide Plant Based Milk & Dairy Products Market by Products, (%) 2022
  77. Spain Plant Based Food Market Value by Products, 2022
  78. Spain Plant Based Food Market Volume by Products, 2022
  79. Spain Plant Based Meat Retail Sales Value, 2020-2022
  80. Spain Plant Based Meat vs Conventional Meat Share on the basis of Retail Sales (%), 2022
  81. Spain Plant Based Meat by Type, 2022
  82. Spain Plant Based Meat by End Product (%), 2022
  83. Spain Plant Based Seafood Retail Sales by Value, 2020-2022
  84. Spain Plant Based Milk Retail Sales by Value, 2020-2022
  85. Spain Plant Based Milk Retail Sales vs. Conventional Milk Retail Sales (%), 2022
  86. Spain Plant Based Milk Market Share by Flavor (%), 2022
  87. Spain Plant Based Cheese Retail Sales Value, 2020-2022
  88. Spain Plant Based Cream Retail Sales Value, 2020-2022
  89. France Plant Based Food and Dairy Market Retail Sales by Value, 2020-2022
  90. France Plant Based Food Market Share by Product Type, 2022
  91. France Plant Based Food Market Value by Products, 2022
  92. France Plant Based Food Market Volume by Products, 2022
  93. France Plant Based Meat Retail Sales Value, 2020-2022
  94. France Plant Based Milk Retail Sales Value, 2020-2022
  95. France Plant Based Cheese Retail Sales Value, 2020-2022
  96. France Plant Based Cream Retail Sales Value, 2020-2022
  97. France Plant Based Yoghurt Retail Sales Value, 2020-2022
  98. France Plant Based Dessert Retail Sales Value, 2020-2022
  99. Europe Plant Based Food and Dairy Market Future Retail Sales, 2023-2028
  100. Danone SA Net Sales, 2021-2022
  101. Danone SA Key Financial Figure, 2022
  102. Danone SA Segments Share Sales by Europe
  103. Danone SA Segments Share Sales by China, North Asia & Oceania
  104. Danone SA Segments Share Sales by North America
  105. Danone SA Segments Share Sales by ROW

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