China Mobile Gaming Market Size and Future Outlook (2018-2028)

Overview

Executive Summary
Chinese-developed mobile games are becoming increasingly popular worldwide, particularly in the US and Europe. The eight-month ban on new gaming license applications in China was lifted in April 2022, although the number of new permits remained constrained all year.

Due to restrictions on the licencing of games, including those from well-known developers and publishers like Tencent, the possibility of profiting from a captive audience is effectively eliminated. However, recovery is predicted to be less robust than it was in 2021 due to the increasing number of gamers in China.

Market Performance
With more people playing mobile games, China's mobile gaming market is predicted to experience a modest recovery in 2023. However, this recovery is predicted to be less robust than it was in 2021 due to restrictions on the licencing of games, including those from renowned developers and publishers like Tencent, which effectively eliminates the possibility of profiting from a captive audience.

According to Makreo, the Chinese mobile gaming market would generate USD 55.28 billion in sales in 2028 and expand at a CAGR of 10% between 2023 and 2028.

Industry Facts

• More than 670 million of the world's 3 billion mobile gamers live in China
• Chinese players majorly prefer Android games Free Mobile Chargers
• Chinese smartphone users spending an average of 99 minutes each day on their devices
• By the end of 2022, GenshIN Impact, a video game released by the Shanghai studio miHoYo in September 2020, had earned USD 4 billion worldwide
• From 2021 and 2022, there were 29.2 million (+1.8%) more mobile connections in China.
• China used RMB 1.2 trillion in actual foreign capital in 2022, an increase of 6.3% over the year before.
• Internet Penetration in China was 70.9% of total population as of Jan 2022

Gamers by Gender
China has more gamers than any other country, with one-third of them using their mobile phones to play. Female-oriented gaming's evolution from a niche interest to a popular segment is one of the major trend that industry participants can no longer overlook.

eSports Demand in China
China's esports industry had a bittersweet year in 2022. The year witnessed a strict lockdown in Shanghai, the biggest esports city in the area, as a result of the government's pandemic control measures, and several esports companies and competitions had to suspend operations. Shanghai and the Chinese esports industry, fortunately, displayed fortitude and made it through a number of trying situations in 2022.

Scope of the Study
The report titled “China Mobile Gaming Market Size and Future Outlook (2018-2028)" is a detailed study published by Makreo research that focuses on market performance on various parameters.

The emphasis on both qualitative and quantitative elements also demonstrates our thorough approach to study. This gives readers a more thorough overview of the Chinese mobile gaming market, covering its historical and current performance as well as prospective future growth opportunities.

Given that the COVID pandemic has had a substantial impact on the gaming industry as a whole, the evaluation of the pre- and post-COVID scenario is also extremely relevant. Overall, this study could be a useful tool for anyone wanting to learn more about the Chinese mobile gaming sector and its potential for future expansion.

The research analyses the potential of the Chinese mobile gaming market in terms of market revenue, India's proportion of the global gaming market, gaming investments, the number of players by game type, the number of gaming firms, government regulations, and many other factors.

Players Discussed:

• Tencent Holdings Ltd
• NetEase
• 37 Interactive Entertainment
• Huawei
• Bilibili
• miHoYo
• Baidu 

Key Questions Answered

1. How China mobile gaming marker reacted to COVID-19 and what is the present state of the industry?
2. What are the most popular games in the sector?
3. What are the key drivers of the China mobile gaming industry?
4. How market is segregated by type of gamers and what is their ratio?
5. What is the average amount a gamer spend on mobile gaming?
6. What is the future growth of China mobile gaming market?
7. What are the key players in China mobile gaming market and how their business is performing?